Are you looking for ways to get exceptional testimonials from your clients? If so, you’re in luck! In this blog post, we’ll share five tips that will help you secure the best testimonials possible.
If you want to be successful in business, it’s important for your customers and potential clients to see how much they value what YOU offer. A simple compliment can go a long way towards building your business. Getting testimonials may be a little out of your comfort zone, but they are an essential tool to help establish trust between you and your prospects.
Let’s get right into the ways you get the best testimonials.
1. Consider Someone Besides Your Clients
Building a business is tough. You’ve got to find time for marketing and customer service, but not only that—you need customers too! It seems like no one will pay you until your testimonials pile up… but there are plenty of ways around this problem.
Testimonials are quotes from a person you’ve helped in some way. You should talk about what you do everywhere. Get into conversations with people where they can offer helpful advice, and then just wait for the opportunity to give your own input! As soon as someone says “Oh that was such a clever catch” (or something similar), it’s your time to shine!
You might have to get out of your comfort zone and ask for a testimonial after giving stellar advice, but it’s worth the effort. Most people are more than happy to oblige when you request to use their feedback as testimonials.
2. Know What To Ask
Close-ended questions aren’t going to get you the best testimonials. Close-ended questions mainly consist of yes/no answers. If you were to ask a client “Were my services helpful?” they’d probably respond by saying “yes” or “no” and this doesn’t help your prospects picture when or how you helped them.
If you want the best testimonials, ask open ended questions. Open-ended questions are going to get your prospect thinking about their experience with you and help them picture how it made a difference in their life so they can tell others too! A simple alteration to the question above can achieve this.
“When did you find my services most helpful?”
3. Collect Feedback Throughout
If you send feedback forms to your clients at the end of the process, STOP. You risk capturing major highlights of your clients’ experience simply because they forgot.
Collect testimonials from clients from the moment you start working with them. In doing so, you’ll be able to get instant feedback from your clients in as much detail as possible. As you progress to the next step with your clients, ask them for feedback on what they just experienced and how you helped. For example, if you’re working with sellers and they just had their first showing, ask them how they felt from the moment they set up for the showing to the end of the first showing.
The purpose of testimonials is to help your prospects visualize what it would be like working with you. Capturing testimonials in a step-by-step process will help your prospects clearly visualize how you’d be able to help them from start to finish.
4. Be Resourceful
Testimonials can come from anywhere and everywhere. If you see or hear something noteworthy, be it through emails, social media, or conversations with your clients for instance- capture the moment! Let them know how much their words mean to not only you, but also other people in need of similar services. Always ask for permission before using client names without consent.
5. Keep Them Coming
There’s no such thing as too many testimonials. Each person offers another opportunity at establishing trustworthiness. Put yourself in your clients shoes. Would you trust an agent with just a handful of good reviews, or one that has a seemingly never-ending list?
If you want to be taken seriously, it’s important that your testimonials are recent because those will show that your services have been appreciated and commended by others over time. This will give prospects more confidence in choosing you for their real estate needs.
Collect testimonials whenever you can and remember this:
Prospects are looking for reasons as to why they should trust you, and what better way to convince them than to let other clients sing your praise?
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