What’s the Best ROI for Realtors?
As a marketing firm specializing in real estate, one of the most frequently asked questions we hear is:
“What is going to be my biggest ROI (return on investment)?”
The truth is, every listing is unique, requiring different services—whether it be virtual tours, drone photography, or advanced digital marketing techniques. However, after analyzing the most effective strategies, we’ve found that leveraging your past and current listings is the most powerful lead generation tool available.
By showcasing the work you put into your listings, you establish credibility, gain online exposure, and increase the likelihood of attracting new clients. Here’s how to do it effectively.
HD Video: Elevate Your Listings & Online Presence
Did you know that 85% of buyers and sellers prefer working with an agent who uses video?
Video marketing isn’t just a trend—it’s a necessity. Even if a listing isn’t in the ideal neighborhood you want to target, using high-quality listing videos will:
- Increase credibility – Clients will see that you go the extra mile for your listings.
- Improve search rankings – Google prioritizes websites that incorporate video, making you more visible in search results.
- Enhance client research – When potential sellers are looking for an agent, they’ll see the effort you put into marketing homes.
Pro Tip: Use listing videos not just for marketing individual properties but also for branding yourself as a top-tier Realtor. The more professional and engaging your videos are, the stronger your personal brand becomes.
Video Testimonials: Let Your Clients Sell You
While written testimonials can be effective, video testimonials take trust-building to the next level.
- Authenticity matters – Written reviews can sometimes seem fake or impersonal, but video testimonials create an emotional connection.
- Stronger impact – Seeing a happy seller on camera, praising your service, provokes emotion and instills confidence in future clients.
- Multi-use content – You can share video testimonials on your website, social media, email campaigns, and listing presentations.
Pro Tip: After closing a successful deal, ask your clients to record a short testimonial. A simple, heartfelt video about their experience working with you can dramatically influence potential clients.
High-Quality Photos: Non-Negotiable for Success
Never, never, never use your phone to take listing photos. Even if a home isn’t your ideal listing, potential clients will judge you based on the quality of your marketing.
- Professional photos create an emotional appeal – Buyers and sellers associate high-quality visuals with professionalism and effort.
- Your reputation depends on presentation – Every listing is a reflection of your standards, whether it’s a luxury property or a smaller starter home.
- Better photos = higher engagement – Listings with professional photography receive more clicks, shares, and inquiries, increasing exposure and selling potential.
Pro Tip: Invest in a professional photographer for all your listings. Your reputation is built on your presentation, and cutting corners here will cost you in the long run.
Strategize Your Marketing Plan
A solid marketing strategy ensures that your success doesn’t go unnoticed. Once a listing is sold, follow these key steps to maximize its impact:
1. Use the SOLD Sign as a Marketing Tool
📌 A SOLD sign generates curiosity and builds recognition.
📌 Potential sellers in the area take notice, thinking, “Maybe it’s time to list my home too.”
2. Send Just-Sold Postcards to the Neighborhood
📌 Target nearby homeowners who may be considering selling.
📌 Include before-and-after photos, success stories, and a call to action.
3. Capture a Seller Testimonial
📌 A video testimonial from happy sellers adds credibility and attracts future clients.
📌 Share the testimonial on social media, your website, and listing presentations.
4. Launch a Social Media Ad Campaign
📌 Run targeted Facebook & Instagram ads featuring:
- The listing video
- The seller testimonial
- The just-sold announcement
Now, you have maximum exposure—your name is being seen by foot traffic, mail recipients, online users, and neighbors. You will be the first Realtor they think of when they’re ready to list.
Invest in Your Credibility & Online Presence
At the end of the day, your best ROI comes from your credibility and visibility. Buyers and sellers want to work with someone they trust, and leveraging your past and current listings is the most effective way to prove your expertise.
Start implementing these strategies today, and you’ll not only capture more leads—you’ll dominate your market.