Leveraging Your Solds Part 3: Instagram Testimonials

Leveraging Your Listing: Maximizing Your Video Testimonial on Instagram

Welcome back to our Leveraging Your Listing series! Now that you’ve successfully recorded your video testimonial and launched Facebook Ads, it’s time to take your marketing strategy a step further by optimizing your content for Instagram.

Why You Need a 59-Second Instagram Video

Instagram is a powerful platform with a different audience demographic than Facebook, and to maximize your reach, you need to tailor your content to each platform. Creating a 59-second version of your video testimonial ensures that you can engage users who prefer short, fast, and visually compelling content.

With Instagram’s fast-scrolling nature, attention spans are shorter than ever—so your video needs to make an impact quickly. By condensing the most powerful moments of your testimonial into a short yet highly effective clip, you can capture immediate interest and drive engagement with potential sellers and buyers.

How to Make Your Instagram Video Stand Out

To ensure your 59-second testimonial is engaging and effective, consider these best practices:

• Start with a Hook: The first 3 seconds are crucial—capture attention immediately with an emotional or intriguing statement.
• Use Captions: Many users watch videos without sound, so add subtitles to make sure your message is clear.
• Keep it Fast-Paced: Trim the video to focus on the key takeaways—buyer/seller excitement, smooth transaction, and why they recommend you.
• Use Engaging Visuals: Add quick cuts, zoom-ins, and branded elements to keep viewers engaged.
• End with a Strong CTA: Encourage viewers to reach out, visit your website, or DM you for more information on selling their home.

The Power of Diversified Audience Targeting

By leveraging both Facebook and Instagram ads, you’re reaching multiple audience segments at once. Instagram tends to attract younger demographics, while Facebook often connects with established homeowners and sellers. By adjusting your content format and length, you ensure that both groups see your success stories in a way that resonates with them.

Instagram users tend to prefer quick, digestible, and visually engaging content, meaning this shorter version of your testimonial will grab the attention of potential sellers who may not have seen your original ad on Facebook. The more visibility you have across platforms, the more opportunities you create for your next listing!

Leverage Your Success – Get More Listings!

The goal of leveraging your listing is to turn one success into the next opportunity. With the right strategy in place—using testimonials across multiple platforms in the right formats—you build brand recognition, trust, and credibility in your market.

Don’t miss out on potential leads! Start using Instagram-friendly videos today and watch your real estate business grow.