The Power of Video: Why It’s Taking Over
We live in a world where video content dominates. According to Facebook, all content will transition to video within five years. Even more striking, Google and Cisco predict that 85% of global internet traffic will be video-driven by 2019.
Are You Ready to Stand Out?
As the era of newspaper ads fades, it’s time to embrace video. What’s your plan to rise above the noise and make your brand recognizable?
Two Videos a Week: Your Key to Engagement
Staying top-of-mind on social media doesn’t require hours of work. Just 10 minutes a week for two videos can cause your engagement to skyrocket. Platforms like Facebook Live are especially effective, allowing your audience to feel connected and involved.
Real Estate Listings with Video = More Leads
Did you know professional real estate listings with video generate 403% more inquiries than those without? Incorporating both professional and personal videos can help showcase your brand effectively.
Feeling Overwhelmed? Here’s How to Simplify Content Creation
Thinking about producing two videos a week may feel daunting, but it’s easier than you think. Follow these strategies:
- Curate, Curate, Create: Provide your audience with timely, valuable content.
- Mix It Up: Share fun moments, like your dog in a Halloween costume, alongside expert advice like home organization tips.
Build Credibility Through DIY Tips
According to Zillow, home improvement is a top indicator of someone getting ready to sell their home. Create a weekly segment with simple DIY tips to freshen up homes, helping your audience prepare for a sale while building trust in your expertise.
Video Ideas to Showcase Your Personality
Not sure what to film? Try these ideas:
- Team Introductions: Feature team members or clients monthly.
- Behind-the-Scenes: Explain your process, from hosting an open house to guiding buyers through the purchase journey.
- Address Challenges: Share your mistakes and how you’ve overcome them.
Preparing for Video Success
Before hitting “record,” remember these essentials:
- Ensure proper lighting and a clean background.
- Practice your lines and consider your message.
- Ask yourself, as Tom Ferry advises, “What is my intention? Who am I connecting with?”
Video: The Future of Real Estate Marketing
Tom Ferry said it best: “If you’re going to be in business in the next five years, video isn’t a request. It’s a mandate.” Don’t wait to adapt—start integrating video into your strategy today to stay ahead in a competitive market.
Embrace video now, and watch your brand soar to new heights!