Branding Series Part 3: Greeting Cards

Are Your Greeting Cards Missing a Branding Opportunity?

Welcome back to our Branding Series! In part three, we’re focusing on a small yet powerful branding tool—greeting cards. If you’re sending Hallmark or blank store-bought cards to your clients, you’re missing out on a golden opportunity to reinforce your brand.

Why Branded Cards Matter

Imagine this: You send a holiday card to a client. They open it, take out your business card, and place the greeting card on their desk. But without any branding on it, how will they remember who sent it? If someone walks into their office and admires the card, there’s no immediate connection to your business.

Your branding should be present on the card itself so that even if your business card is removed, your identity remains clear.

A Common Mistake That Hurts Brand Recognition

I’ve received beautifully designed Christmas cards from clients—some from Costco, others from generic retailers. But here’s the problem: without a business card inside or any branding on the card, I had no idea who sent it! A simple first-name signature wasn’t enough to remind me of the sender.

If your clients can’t immediately recognize your card, you’re losing a chance to stay top-of-mind.

The Power of Personalized, Branded Greeting Cards

Branded greeting cards are an easy yet effective way to maintain strong relationships with clients while subtly reinforcing your brand. Consider sending customized cards for:

• Christmas and holiday greetings
• Birthdays
• Anniversaries
• Client milestones

A well-designed card that incorporates your brand’s logo, colors, and messaging ensures that every interaction, even a simple greeting, leaves a lasting impression.

Consistency is Key

Your brand is one of your most valuable assets—once you build it, you must use it consistently across all your marketing materials. Whether it’s a business card, a postcard, or a simple greeting card, every piece should reflect your brand’s identity.

Next time you send a card, make sure it’s not just thoughtful, but branded too. It’s a small detail that makes a big impact!