Branding Series Part 6: Budgeting For Your Marketing Plan
A Sold Right Away Video Series
The truth is, branding is like buying a house—the price varies based on what you need and how much you want to invest. Whether you’re starting from scratch or refining an existing brand, the key is to find a flexible branding strategy that fits your budget while ensuring consistency and quality.
How to Approach Branding Costs
There are different ways to budget for branding, depending on what stage your brand is in:
Building a Brand from Scratch
This is a higher investment because everything is created from the ground up, from logos and color palettes to messaging and marketing materials.
It’s a detailed and involved process but results in a powerful, unique identity that fully represents your business.
Refining an Existing Brand
If you already have a brand but need consistency across all your materials, this can be more budget-friendly.
This process ensures that your logo, fonts, colors, and marketing materials align, creating a professional and polished look.
Budget-Based Branding
Instead of starting with a set price, you can define your budget and work with a branding expert to prioritize the most important updates.
For example, if you have $500 to spend, a flexible branding company can recommend which pieces to focus on first, such as business cards, social media templates, or a website refresh.
The Key to Smart Branding: Flexibility & Integrity
A good branding company should be:
- Flexible – Able to charge per hour, per project, or work within a set budget.
- Transparent – Willing to guide you on what’s most important now and what can wait.
- Strategic – Helping you prioritize branding elements that have the biggest impact on your business.
Instead of pushing unnecessary services, a great branding team will focus on what truly matters—whether that’s consistency across marketing materials, a strong online presence, or a modernized brand identity.
Final Thoughts: Start Where You Are & Build Over Time
Branding can be as expensive or as affordable as your budget allows. The key is to work with professionals who are honest and adaptable, ensuring that you’re investing in what truly benefits your business.
Have an open conversation about your goals, set a budget that works for you, and take it step by step. A strong brand isn’t built overnight, but with the right strategy, it will grow into a powerful asset for your business.