Get More Series – Episode 5: Getting Your Brand Known

Welcome Back to the Get More Series!

Are you against farming because it didn’t work for you? Did you try it, but gave up too soon? Many realtors abandon farming too early without realizing that the problem wasn’t farming itself—it was the lack of a clear, consistent strategy. To dominate an area, you must be persistent, strategic, and multi-faceted in your approach.

Why Most Farming Strategies Fail

If you’ve tried farming and failed, chances are:

❌ Your strategy wasn’t clear.
❌ You didn’t implement enough consistent touches.
❌ You relied on a single marketing channel.

Many agents drop a postcard every three months, wait for calls, and when nothing happens, they assume farming doesn’t work. That’s a mistake. The key to effective farming is multiple touchpoints, ensuring potential clients see you everywhere—so when they’re ready to sell, they think of you first.

How to Build a Winning Farming Strategy

✅ Consistency is Key – Your branding should be recognizable and uniform across all marketing pieces.
✅ Multiple Marketing Mediums – Use a combination of print, digital, and outdoor advertising to maximize exposure.
✅ Targeted Social Media Campaigns – Run ads specifically for the area, reinforcing your presence beyond traditional marketing.
✅ Outdoor Exposure – If possible, invest in bench ads, bus stop ads, or a billboard in your target area.
✅ Leverage Listings for More Visibility – When you get a listing, let the entire neighborhood know.

The Ultimate Success Formula: From Listing to Local Authority

• They see your postcards arriving regularly.
• They see your ads online while scrolling through social media.
• They notice your billboard or bench ad every day in their community.
• They see your “For Sale” sign pop up in the area.
• They see the “SOLD” sign, reinforcing your success.
• They watch a video testimonial from their happy neighbor praising your service.

Now, they’ve seen your name repeatedly, they’ve connected you with results, and when they’re ready to sell—you’re their go-to agent. That’s how real estate farming works, and that’s how you build long-term dominance in a neighborhood.

Ready to Take Your Farming to the Next Level?

If you need help structuring a high-impact farming strategy, reach out today. We can help you create a system that gets results and builds your reputation as the top agent in your farm area! 🚀