Get More Series – Episode 7: Strategizing For Your Brand
A Sold Right Away Video Series
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Welcome Back to the Get More Series!
Are you one of those realtors who goes all out on marketing when you don’t have a listing, only to stop once you do? If so, you’re making a critical mistake that will hurt your business in the long run. The key to sustained success in real estate is to have systems and procedures in place that ensure you’re marketing consistently throughout the year, not just when you need more leads.
Why Consistency is Essential
Marketing is like momentum—once you stop, it takes time to build it back up. If you let your marketing efforts drop when you’re busy, you’ll feel the impact later when leads slow down, and you’re scrambling for new business. The solution? A reliable strategy that keeps your presence strong year-round, ensuring a steady flow of clients no matter what’s on your plate.
Finding the Right Strategy for You
Not a fan of cold calling or door knocking? That’s okay! Forcing yourself into a strategy you hate won’t bring results—it will just burn you out. Instead, focus on marketing methods that align with your strengths and personality:
- Building relationships with past clients through follow-ups and networking.
- Leveraging social media to establish authority, showcase listings, and engage with potential buyers and sellers.
- Hosting client events or in-person meet-ups to create stronger, long-term connections.
The Secret to Success: Do What You Love
The best strategy is the one you’ll actually stick to! If you don’t enjoy it, you won’t be consistent, and it won’t work. Instead of forcing yourself into a marketing approach that feels unnatural, choose something you enjoy doing, and commit to it. Block time in your calendar, execute the plan, and watch your results grow.
Need Help Structuring Your Strategy?
Not sure where to start? We can help you create a customized marketing strategy with the right systems and procedures to keep your business thriving year-round. Give us a call for a consultation anytime—we’re here to help you succeed! 🚀