Get More Series – Episode 8: Leveraging Your Listings

Welcome Back to the Get More Series!

In our previous episodes, we covered proven strategies to market yourself and secure more listings. Now, it’s time to take things to the next level—leveraging the listings you already have to generate even more opportunities.

Why Open Houses Matter

Once you have a listing, hosting open houses is a critical step in attracting both buyers and future sellers. These events bring in potential buyers who may be interested in that property, but they also introduce you to neighbors considering selling. Whether attendees live nearby or saw your marketing, open houses position you as the go-to agent in that area.

Maximizing Your Listing’s Exposure

To truly capitalize on a listing, you need a systematic approach with the right marketing strategies and procedures in place. Here’s a winning formula:

• Coming Soon Campaign – If you have an exclusive agreement, use this time to generate buzz.
• Just Listed Strategy – Follow a checklist to ensure maximum exposure across digital and traditional marketing channels.
• Open Houses – Promote every open house aggressively, and don’t forget to market your neighbors’ open houses too.
• VIP Open House – Host an exclusive event for neighbors—they might know someone looking to move or be considering selling themselves.
• Just Sold Announcement – When the property sells, announce it! This builds your reputation in the community.
• Closing Marketing – Share the success story of the sale to reinforce your track record and expertise.

Turn One Listing Into Multiple

By marketing every stage of a listing—from coming soon to just sold—you create the perception that you’re doing a lot of business, even if it started with just one property. Showcasing testimonials from happy sellers further solidifies your credibility and attracts new clients.

By consistently executing this strategic listing promotion plan, you’ll position yourself as a dominant agent in your market, ensuring a steady flow of future listings. Now go out there and turn one sale into many! 🚀