Get More Series – Episode 9: Processes & Plans To Win
A Sold Right Away Video Series
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Welcome Back to the Get More Series!
As a real estate professional, success isn’t just about motivation—it’s about having a plan and executing it consistently. It’s easy to get distracted, lose focus, or put off the work that needs to be done. But when you plan your work and work your plan, staying productive and reaching your goals becomes easier and more predictable.
Every strategy we discuss in this series is designed to help you attract more clients, increase your sales, and grow your business. But none of it will work if you don’t have a solid process in place. Your ability to stay organized, maintain a professional image, and provide exceptional service will determine your long-term success in real estate.
Why Having a Plan Matters
Many agents wing it—they jump from one idea to the next, hoping something sticks. But top-producing realtors follow a structured process. When you have a clear, repeatable system for marketing, client communication, and lead generation, you remove guesswork and set yourself up for consistent success.
A strong process means:
- You stay focused and on track instead of getting distracted.
- You attract and convert more clients because you deliver a seamless experience.
- You maintain your professional value and justify keeping your commission rates high.
Protecting Your Commission Rate with a Professional Brand
One of the biggest challenges realtors face is pressure to lower their commission. Sellers often push for discounts, assuming all agents offer the same service. But here’s the truth: when you position yourself as a premium professional, you can confidently maintain your commission and still win the listing.
How?
- A polished, professional brand sets you apart. If your marketing materials, listing presentations, and client communications look high-end, clients will see the value in what you offer.
- A well-defined strategy reassures sellers. When you can clearly explain your step-by-step marketing plan, sellers will trust that you’re bringing more value than just putting a sign in the yard.
- A seamless process creates a stress-free experience. Sellers want results, but they also want convenience and peace of mind. When you handle everything professionally—attracting buyers, marketing effectively, and managing negotiations—they will gladly pay for your expertise.
- A discount agent waits for a home to sell. A true professional takes action, creates demand, and delivers results. That difference is what justifies your commission.
How to Build a Winning Process
Success in real estate isn’t just about working hard—it’s about working smart. That means having a detailed plan and checklist for every part of your business. From prospecting and lead follow-ups to listing marketing and client communication, everything should be structured and repeatable.
If you’re not sure where to start, we can help. At Sold Right Away, we specialize in real estate marketing and business strategies to ensure your branding, systems, and processes are in place for maximum success.
📞 Call us today, and let’s create a plan that sets you up for long-term growth and higher commissions! 🚀