In most professional industries, having a business coach to keep track and guide performance has been proven effective. That’s why it’s not a surprise that the top real estate producers have once hired a coach or are still being kept accountable by one.

Continual learning is vital in real estate, whether you’re a novice or a veteran Realtor. You need to master the structure of the business, build a database of leads, learn about effective strategies that will improve your returns, and so much more! With the presence of a real estate coach, there will be someone to help motivate and guide you in a successful direction, share tips with you and give you knowledge on how you can start and / or continue to grow your real estate business. The following are the qualities of an established real estate coach you should be looking for:

Armed with years of experience

Real estate coaches have acquired their skills from working in the industry either as a Realtor or industry partner such as marketing, business, finance, legal etc. Working in the field has taught them to identify which strategies are effective and which ones are not worth giving a try. Real estate coaches have expertise which they can share with aspiring Realtors, they know the business inside and out. Having mastered the best marketing techniques and business techniques, they can guide Realtors from developing their brand, marketing listings to closing deals.

Strong background in supporting new agents

When hiring a coach, make time to check the candidate’s website so you can see if her track record proves that she’s been a big help to other agents who want to excel in their careers.
With that being said, you should be particular about the person’s work history. It should reflect her excellent ability to train other agents, and should be relevant to your niche market.

Part of your hiring process should also be examining the candidate’s performance background. It’s important that he has established a business growth, entrepreneurship and professional career. You should be able to gauge that she has a deep understanding of the Realtor’s profession and real estate industry, and manifests the skills to be a successful real estate coach.

Ability to evolve and go modern

An aspiring coach should display a strong ability to cope with changes. She has to meet the demands of this evolving industry and be able to demonstrate to the Realtors how they can use technology to its full potential. The coach has to be well-informed on real estate websites, the latest listing technology, trends, how to be relevant on social media, and more. The candidate should understand the importance and relevance of having an offline marketing presence and online.

Now that you’ve gained more understanding about the attributes of an empowering real estate coach, your next step should be selecting the one to hire. There’s plenty of people specializing in real estate coaching but you should be very careful in choosing. Keep in mind that apart from the professional qualities stated above, the candidate’s personality also counts.

Find out more about Real Estate Coaching programs available for you here.