Leveraging Your Solds Part 1: Testimonial Videos
A Sold Right Away Video Series
Leveraging Your Sold Listings: The Power of Testimonial Videos
Welcome back to our Leveraging Your Sold series! Today, we’re diving into one of the most powerful tools you can use to build trust and credibility as a real estate agent—testimonial videos.
A written testimonial is great, but a video testimonial adds an entirely new level of authenticity. Seeing and hearing real clients talk about their experience builds trust, creates emotional connections, and reinforces your reputation as a reliable, results-driven agent. That’s why capturing these videos immediately after a successful sale is so important.
Why Video Testimonials Matter
After you close a deal and your clients are thrilled with their new home or the successful sale of their property, this is the perfect moment to ask them for a testimonial. Their excitement and gratitude are at their peak, making their responses genuine, emotional, and persuasive.
Video testimonials are more effective than written reviews because:
- They Build Emotional Connections: Viewers can see real emotions, making the feedback more relatable and trustworthy.
- They Capture Attention: People are more likely to watch a short video than read a long paragraph.
- They Rank Higher on Search Engines: Google prioritizes video content, helping your website and social media profiles gain more visibility.
- They Provide Social Proof: When potential clients see others vouching for your expertise, it makes their decision to hire you easier.
How to Capture a Great Testimonial Video
To make sure your video testimonials are high-quality and impactful, follow these simple steps:
Book the Video Right Away
As soon as the deal is done and your clients are happy, schedule a quick video recording session. Whether it’s at the closing table, inside their new home, or even outdoors in a well-lit space, the sooner, the better. The key is to capture their enthusiasm before the excitement fades.
Ask the Right Questions
Guide your clients with questions that bring out the best responses. Some examples include:
- What was your biggest concern about selling/buying, and how did I help you through it?
- What stood out to you about my approach?
- How would you describe the overall experience of working with me?
- Would you recommend me to others? Why?
Keep it Short and Sweet
The best testimonials are concise and to the point. A 30 to 60-second video is ideal for grabbing attention while keeping viewers engaged.
Use Natural Lighting & Quality Audio
Good lighting and clear sound make a huge difference. Record in a bright space and use an external microphone if needed to ensure professional-quality audio.
Edit for Impact
Keep it simple, but consider adding captions, branding, or a call-to-action at the end, such as “Looking to buy or sell? Contact me today!”
Where to Use Your Video Testimonials
Once you have a great video, don’t let it go to waste! Use it across multiple platforms to maximize its reach and generate new business.
- Social Media: Post it on Facebook, Instagram, LinkedIn, and YouTube. Use it in ads to reach a wider audience.
- Website: Create a dedicated testimonials page or embed the videos on your homepage to impress visitors.
- Email Marketing: Share the video in follow-up emails to potential clients as proof of your success.
- Listing Presentations: Include testimonials in presentations to potential sellers to build confidence and credibility.
Turn One Success Into Your Next Listing
Testimonial videos are an easy yet powerful way to showcase your expertise and attract new clients. By consistently using them in your marketing, you build a strong reputation that sets you apart from other agents.
Don’t miss the opportunity to turn one happy client into many more. Start leveraging video testimonials today and watch your business grow!