Real Estate Resources for Real Estate Agents and Marketing Blogs

The real estate industry is constantly evolving, driven by technological advancements that are reshaping the way properties are marketed and sold. As we look to the future, several key innovations are set to revolutionize real estate marketing, offering unprecedented...

Fall is the perfect time for realtors to invigorate their social media advertising strategies. The fall season brings a fresh wave of potential buyers and sellers, making it crucial to maximize your return on investment (ROI) across every platform. In this guide,...

In today’s competitive real estate market, simply having a good eye for properties is no longer enough. To truly excel, realtors need to harness the power of advanced analytics to gain deeper insights into their market and audience. By leveraging data-driven...

Staying informed and ahead of market trends is crucial for success in real estate. One innovative and accessible way to gain industry insights and improve your strategies is through real estate podcasts. These audio programs offer a wealth of knowledge from experts,...

In the dynamic real estate market, generating high-quality leads is essential for sustaining and growing your business. One of the most effective strategies for attracting potential clients is content marketing. By creating valuable, engaging content, realtors can...

In the competitive world of real estate, building strong client relationships is key to long-term success. One powerful tool that can help realtors achieve this is email marketing. With the right strategies, email marketing can nurture leads, maintain client...

In real estate, professional photography is a game-changer that can significantly elevate your real estate listings. High-quality images not only attract more potential buyers but also enhance your brand’s reputation as a professional and trustworthy realtor. This...

In the competitive real estate market, establishing a unique and memorable personal brand is crucial for realtors looking to differentiate themselves from the multitude of agents relying solely on brokerage branding. Personal branding not only allows you to showcase...

Transforming lead generation from a daunting task into a powerful tool for success is critical for any real estate agent aiming to thrive in today’s market. This blog will help you discover the secrets to attracting more leads and exponentially growing your real...

Navigating the digital landscape of real estate requires a strategic edge in search engine optimization (SEO) to ensure your properties and services capture the spotlight online. As most homebuyers initiate their property search on the web, it’s important for real...

In the competitive world of real estate, embracing digital marketing services is not just beneficial; it’s essential. For realtors looking to get more leads, and close more deals, understanding the importance of these services can be a game-changer. Here’s why each...

Photo from our real estate photography In today's digital-first world, the power of video in real estate marketing cannot be overstated. As a realtor aiming to close more deals and win more listings, understanding how to create compelling real estate videos is...

In the competitive realm of real estate, standing out and reaching the right audience is paramount for success. Targeted advertising offers a precision-focused approach that allows realtors to connect with potential clients who are most likely to be interested in...

In today's digital age, social media is more than just a platform for sharing life's moments—it's a powerful tool for real estate professionals. As a realtor, leveraging social media can dramatically enhance your visibility, establish your brand, and ultimately,...

Crafting a distinctive realtor brand goes beyond just selling properties; it's about creating a memorable experience for buyers and sellers alike, fostering trust, and establishing a lasting connection. This journey into branding encompasses not just the digital...

Photo from our real estate photography Feeling stuck in the traditional real estate marketing rut? Elevate your property listings beyond the norm with innovative marketing strategies that not only increase online visibility but also captivate and convert potential...

Photo from our professional real estate photography As we continue through February, realtors face unique challenges in showcasing homes. This blog focuses on mastering the art of photographing and videoing houses in winter conditions, along with essential tips for...

Photo from our professional real estate photography February's unique charm in the real estate market is a blend of challenge and opportunity. Sold Right Away is dedicated to guiding realtors through the cold winter season. This blog will offer strategic insights and...

Staying Ahead in a Competitive Market In the ever-evolving real estate industry, staying ahead means continuously adapting and refining your strategies. This blog aims to provide real estate agents with advanced techniques and insights for maximizing their business in...

Embracing the Digital Age As we step into the new year, it's essential for real estate agents to reflect on the evolving landscape of the industry. The digital era has transformed how buyers and sellers engage with the real estate market, making it imperative for...

The holiday season is not only a time of celebration but also a golden opportunity for real estate agents to rekindle relationships with their clients. Whether they are home buyers, sellers, or potential leads, connecting during this festive time can significantly...

The holiday season is a time of warmth, joy, and a unique opportunity for real estate agents to connect with their target audiences. While the winter months are often considered a slower period in the real estate market, innovative marketing strategies can turn this...

The digital age has radically transformed the way real estate agents connect with potential buyers, sellers, and even fellow agents. Leveraging online marketing tools can be the difference between a thriving real estate business and one that's merely getting by. In...

As we head into the final stretch of the year, the real estate industry is more competitive than ever. Both buyers and sellers are searching for the perfect deal or the ideal buyer. But how do real estate agents stand out in such a crowded marketplace? The key lies in...

Photo from our listing photography service In the fast-paced world of real estate, captivating visuals are crucial. Professional real estate photography is not just beneficial—it’s essential for creating strong first impressions that can draw in potential buyers,...

Photo from our listing photography service In the fast-paced and competitive domain of real estate, first impressions wield significant power, shaping the path of a potential sale or scoring a new listing. For realtors aiming to carve out a presence that resonates...

Refreshing your real estate branding is essential to stay relevant, attract new clients, and maintain a competitive edge in the market. Here are some signs that your real estate branding might need a refresh. Outdated Visual Identity If your logo, color scheme, and...

In a field where prices change and the housing market evolves, the right brand strategy can make you the go-to realtor for both buyers and sellers. By focusing on these elements, your branding can be the driving force behind your success in Canadian home sales. The...

You've crafted a compelling brand idea for your real estate business – now it's time to unleash its full potential across various touchpoints. Building a cohesive brand presence requires a comprehensive strategy that encompasses everything from your website and print...

Image from our recent real estate client branding project In the fiercely competitive real estate market, every realtor strives to capture the attention of potential buyers and secure successful sales. While branding plays an essential role in differentiating yourself...

As a busy realtor, it's crucial to maximize your productivity and stay organized to effectively manage your clients, properties, and transactions. Here are some essential resources that can help boost your productivity: Real Estate Podcasts and Blogs Subscribe to...

Photo by Sold Right Away In the competitive real estate market, capturing the attention of potential buyers and convincing them that your listing is the perfect fit can be a challenging task. However, with the power of professional real estate photography for your...

In today's digital age, video marketing has revolutionized the real estate industry, becoming an indispensable tool for realtors. With the rise of online platforms and social media, videos have become a crucial component of successful marketing strategies. This...

As a realtor, building a personal brand is of utmost importance in the real estate industry. It's what sets you apart from your competitors, establishes your credibility, and ultimately fosters trust with potential clients. In an industry where trust and reputation...

With so many real estate marketing strategies and tactics available, it can be easy to fall into some common traps and make common mistakes that could cost you some business. In this blog post, we will discuss some of the dos and don'ts of real estate marketing to...

The real estate industry is highly competitive, and with more buyers and sellers turning to the internet to search for properties and agents, having an effective website is essential. The design of your website plays a crucial role in attracting and converting real...

As a realtor, your success is largely dependent on your productivity. The more efficient you are, the more clients you can serve, and the more sales you can make. However, it can be challenging to stay productive when you have a never-ending to-do list and competing...

In the world of real estate, first impressions matter. When it comes to selling a property, the way it is presented makes all the difference in attracting potential buyers. This is where virtual staging comes in. Virtual staging is the process of using computer...

Are you a realtor looking to make your mark on social media, but not sure where to start? Becoming verified on Facebook and Instagram is one effective way to stand out from the crowd. Verified accounts are a sign of trustworthiness and authority, making them...

The real estate industry is competitive and to stand out from the crowd, effective branding is essential. But what does it mean to “brand” your business? How can branding help you succeed in the real estate market? Let’s explore these questions and explain why...

Each new year comes with the promise of what the future holds, and 2023 is no different. As a real estate agent, this is your chance to start fresh and set yourself up for success. No matter what 2022 may have brought you, there are plenty of ways to put that behind...

The real estate industry is always changing, and it's important for agents to stay on top of the latest marketing trends. As we move into 2023, there are a few key trends that real estate agents should be aware of. From artificial intelligence (AI) to voice search...

It’s no secret that design plays a major role in real estate marketing. In today’s digital world, with so many businesses competing for attention online, effective visuals are essential for standing out from the crowd. With this in mind, let’s take a look at some of...

As a realtor, you know that online marketing is essential to growing your business. But with so many tools and platforms out there, it can be tough to know where to start. To help you out, we've compiled a list of the top 5 online marketing tools that every realtor...

Winter can be a tough time to sell a house. The weather is colder, the days are shorter, and people are generally busy with holiday preparations. But that doesn't mean you can't find success if you get a little creative with your marketing. Here are some great ideas...

As a real estate agent, your ability to attract and retain clients is crucial to your success. One of the most effective ways to do this is by hosting client appreciation events. But not just any old event will do—you need to make sure that your event is one that your...

As a real estate agent, your livelihood depends on your ability to market your listings effectively and win more clients. But with so many different marketing channels and strategies out there, it can be difficult to know where to start. In this blog post, we'll share...

Are you a real estate agent who is looking for solutions to some of the most common problems you face in your line of work? If so, you’re in luck! This blog post will teach you how to overcome five of the most common issues agents face every day. Read on to learn...

If you're looking for a way to generate more engagement on your social media channels, then video might be just what the doctor ordered! Videos are bound to capture people's attention more than posts in general. It can also help that they give off an authentic vibe...

Are you looking for ways to get exceptional testimonials from your clients? If so, you're in luck! In this blog post, we'll share five tips that will help you secure the best testimonials possible. If you want to be successful in business, it’s important for your...

What It’s All About and How You Can Benefit! Instagram recently released a Notes feature. Similar to Instagram stories, the Notes will disappear within 24 hours of posting. But here’s what’s different. While your Stories show on your followers’ feed, the Notes are...

A real estate agent’s day involves juggling various tasks, from client meetings, to open houses, to prospecting and more, there’s always another thing to do. Building productive habits is a great way to help you manage your time. We’ve put together a list of our...

Hi! I’m Maude Leger, your real estate marketing coach. I work with motivated and result driven Realtors’ like yourself to create and implement powerful marketing strategies that generate results. In today’s episode I’m going to be talking about an exciting new course...

Display your value, validate your commission, define your superpower, WIN LISTING PRESENTATIONS. PRE-QUALIFY, Prep and Impress Before Meeting When it comes to real estate leads, you should be aiming for quality over quantity, every time. You want to make sure you are...

Sign clients quickly and easily by generating seven interactions with them prior to your first meeting. Converting a potential client into a real customer isn't achievable within a first meeting. Quick commitments may happen for more affordable items like home...

Be perceived as the real estate agent who knows a neighbourhood inside and out. Building a career in the field of real estate calls for a lot of skills. You may not possess these skills right away when you get into this profession. But if you continually hone your...

Creating a Facebook Event for your Virtual Open House is a great way to promote it to your current database as well as to an audience of potential buyers online. On the event page, you can give viewers everything they need to know about the listing, including the...

Minimal, Yet Makes A Statement Everything about this sign screams luxury. In fact, you’d probably want to take a quick detour and follow it to the open house just to catch a glimpse of the glamorous home it’s advertising.The textured background paired with bold golden...

In the real estate world, reviews and opinions from past clients can be the defining factor in a buyer or seller's decision to choose you as their agent. This has become even more relevant now that online reviews can be seen and posted just about anywhere. The...

One of the most important investments you should make as a real estate agent is creating a consistent stream of high quality digital content for your real estate website and social media pages. Blog posts are one of the most effective ways to improve your online...

If you are aiming at becoming a successful real estate agent, you should be an expert in your niche. Being a jack of all trades isn't an effective strategy in a crowded industry like real estate. Having expertise in a specific area gives people a reason to want to...

Congrats! You’ve just helped your client make one of the biggest decisions of their life, and (hopefully) provided them with a great experience along the way. But closing a transaction shouldn’t mark the end of a client relationship, it should be the start of a...

A career in Real Estate can be hectic, and for some, the lack of structure can make us counter-productive, especially in the mornings. This is why it is so important to be aware of how you are using your time and energy each day. Your morning routine sets the tone for...

Have you ever set goals and forgot about them? Devoting time to writing down your goals not only helps you remember your goals, but gives you the stronger chance of achieving them. It helps you to clearly identify the things you want to accomplish in the future. The...

A Customer Relationship Management or CRM is beneficial to most businesses, real estate is no exception. There is a misconception that this tool only works for businesses with extensive quantities of transactions. The truth is, it's also effective even for ones with a...

The real estate industry is an unstable market. There are times it is showing indications of a downturn like having an excessive number of available properties, and prices becoming stagnant. Another sign of a buyers market is when the number of days your property...

The ability to get leads says a lot about the caliber of a real estate agent. You have a bigger chance to succeed as a Realtor®, if you start honing this particular skill the moment you decide to enter the industry… even prior to.  It's normal to feel intimidated...

COVID-19 turned our world upside down and it drastically changed our way of life and the way Realtors and all companies manage their business. Employers and employees alike try to cope up with the pandemic situation and the virtual world plays a big role in the...

The real estate industry used to rely on traditional strategies such as cold calling and door knocking. Although these marketing techniques are still being used and proven effective, most agents get more sales through the use of online and digital strategies,...

In most professional industries, having a business coach to keep track and guide performance has been proven effective. That’s why it’s not a surprise that the top real estate producers have once hired a coach or are still being kept accountable by one. Continual...

Signs are a powerful real estate marketing tool for Realtors. A sign can very quickly let people know about the property for sale and also and your relevant contact details and increase your brand awareness in the neighbourhood. Real estate signs come in many...

Continuous learning is so important in the real estate industry. In order to survive the stiff competition in real estate, you have to be aware of the market trends. This is why it is so important to continue to learn and educate yourself as a real estate...

Revolutionizing Real Estate Marketing with 3D Listing Tools The real estate industry is constantly evolving, and the way Realtors market properties is no exception. With the rise of technology, new tools have emerged that allow agents to create more engaging and...

Time management is regarded as one of the most crucial skills a Realtor should have. This line of work is far from the usual office job, as this requires you to be virtually available 24 hours a day. There are alot of tasks to complete, so many people to have a...

Technological advancements are truly a blessing in the real estate industry. In the past, potential buyers had to schedule viewings so they could view the property. From there, buyers relied on photos to have a glimpse of the house.  3D home tours are now changing...

Millennial Home Buyers: Unlocking Opportunities in the Real Estate Market As millennials enter their 30s, more of them are stepping into the housing market, fueling demand in an already red-hot real estate environment. This presents a golden opportunity for sellers to...

There’s no need to be scared of snow – in fact, it could take your listing from modern to magical with blankets of flurries falling on the property. Selling a home in the winter can be exciting but also a challenge. To ensure a smooth session, we’ve prepared the do’s...

In order to build credibility and your reputation to attract new clients, you should have a marketing plan in place to leverage every sold listing you have. This plan will help you increase your brand awareness, brand recognition and help build a successful...

Homesellers want to pay the minimum for marketing and get the maximum for their house. But what about you? You have the expertise on real estate, you know how to market the listing, and you’re going to be putting countless hours into getting the home sold. Going in...

Not everybody likes pineapple on pizza - but one thing everybody does like is SAVING MONEY. Whether it’s cutting out coupons, or cutting their agent’s commission, people want valuable experiences for the lowest cost possible. When it comes to your commission, it...

One of the best clients you can get in the real estate industry are investors. They are often return clients and they care about your valuable time because their time is also limited. They understand the market better than the average residential buyer and they have...

There are plenty of fish in the Real Estate Sea when homeowners are searching for their perfect match. When it comes to choosing one of the many agents in your brokerage, one of the biggest assets that you can have is a strong brand. First impressions are crucial when...

People work with people they trust - so when you’re growing your team you must create a culture built on trust, accountability, personality, and common goals. Attracting and retaining the right people for your real estate team can make or break your brand and your...

As a marketing firm for Realtors, one of the most common questions we get is “what is going to be my biggest ROI (return on investment).” Each listing has different circumstances for the services that would suit it best, whether it be a virtual tour, drone photography...

When preparing to sell a home, de-cluttering is essential to help sell faster and for more money! This helps the future buyers envision themselves living there instead of seeing someone else’s life in their potential home. Too much clutter makes it hard for buyers to...

When looking to make money during renovations the first step is always to do localized market research on both home prices in the area, and on how to maximize the Return on Investment (ROI). This allows decisions to be made based on the local needs and what the...

Homes are investments, whether it’s to a residential owner or a property investor. Therefore all the renovations that are done to a home is an investment. View the renovations as stock in the company, thus the name of the game is buy low and sell high. This means...

Price and location are the most important factors when selling a home. When selling in a desirable neighbourhood with the right price, competition is extremely high. The way to stand out among the other listings is having stellar photography that shows off the home....

You found your clients’ their dream house, but what they don’t understand is that they will have to be prepared to win the bid when multiple offers come in. Go above and beyond as their Realtor and help them get closer to winning that battle and landing their perfect...

Your clients just made one of the most difficult decisions of their life - deciding to sell their home. This process won’t be easy to get it show ready because your clients are emotionally attached to their home being just that - theirs. You want to get your clients...

There is no fixed guideline that guarantees your success as a Realtor, however, there are few measures you can take that will bring you a step further in your journey. Most Realtors have their own way of conducting business, their own style if you will, but they all...

They will capture the perfect photo with awesome lighting! Having ugly, dark and unprofessional photos is a major no-no when it comes to trying to sell your home. The perfect lighting allows photographers to capture the essence of your home, and enhance all of it's...

A lot of realtors and real estate companies get brochures for their listings, and some don't. Are you getting them done yourself and with a Word document program? You shouldn't! When you have a listing and want to showcase it, use a real professional design and...

In this business, “the harder you work, the more money you’ll make,” says Kenneth W. Edwards, author of Your Successful Real Estate Career (AMACOM Books, 2003). Structure your Days Real estate is notoriously unstructured. As opposed to other businesses you're not...

As you prepare to sell or lease your home, the process of decluttering, cleaning, and renovations begins. Although daunting at times, this can be an enjoyable process if done gradually and efficiently. In hopes of reducing the stress involved, the following will be a...

Not only is it important to market your listings, to ensure an efficient sell, but it is equally beneficial to market yourself and your company. Through developing a brand that represents who you are and what you stand for, you can set yourself apart from your...

Setting goals is important in all aspects of your life. Knowing what it is you want to achieve in a single day, month, year, or even in the far future, can help you visualize the path to success. This process can help you live a fuller life, as it provides you with...

We already know that video is completely taking over the world and your phone. According to Facebook, all content will be video within 5 years. Not only this, but according to Google and Cisco 85% of the worlds traffic will be video by 2019. Are you ready for that?...

Whether you’re new to the business and looking for some helpful tips, or are looking to spice up your regular open house routine, we’ve collected some ideas on how to hold a successful open house. Before the Open House It is important for your clients to prepare their...

You know Real Estate. We know Marketing. Together, we can get your listings SOLD RIGHT AWAY! We provide a variety of state-of-the-art services that will market your listing to get it SOLD. The question is - where are you now? Feeling overwhelmed? Don’t know where to...

The constant change of technology can be rather difficult to adapt to; but proves to be beneficial in leveraging your business to help you find more clients. Through developing an online presence, and using new technologies such as 3D Matterport tours and aerial...

We have outlined the importance of marketing, as well as our top business marketing tips, but now it’s time to discuss how the type of marketing you use will define your success. In order to ensure business success, it is important to attract clients. How do you...

So you have renovated and you have decluttered your home.  Great! But you are hesitating on starting the decorating process – after all you won’t be living here much longer, and before you know it, that “For Sale” sign will be posted in your front lawn, and you’ll be...

Selling your home can be a challenge; as the market is unpredictable, and buyers can be tough to work with. Unfortunately these challenges are not easy to overcome, and prove to be frustrating when selling your home. With this said, these are not the only factors that...

They say a picture is worth 1000 words – and we think so too! At Sold Right Away, we offer professional portrait photography to ensure you’re saying: I’m professional I’m an expert in my field I’m personable I look out for your best interests Is it Time for a New...

Holding an open house is often a necessity in trying to sell a home; but it is also rewarding as it can help Realtors gage the success of the home and their career. Hearing feedback on the listing and marketing techniques can help a Realtor see where their listings is...

Using an open house to find more listings and buyers proves to be rather successful; but equally difficult. In order to leverage your open house for a successful career, there are crucial steps you must take. Follow along as we discuss how to make the most out of an...

As a Realtor it is important to sell your listing in a timely, efficient manner to ensure that your clients are pleased with your service. Unfortunately this isn’t always the case – as the real estate market varies greatly depending on the season and the economy at...

They say that being open and honest is the best way to form a sturdy relationship because of the communication it develops between partners. If this is true, then why is it not practiced in all relationships – specifically in the business world for the development of...

Using social media to market your business proves to be rather successful in the real estate industry. You’re up-to-date, interactive, marketing method shows interested clients that you are active in your marketing approach. For those of you who are wary of entering...

What is a testimonial? Firstly it is important to define what a testimonial is: A testimonial is a formal statement that testifies to the character of someone; outlining top characteristics and qualifications. Why use a testimonial: Using an innovative testimonial can...

To lead a successful real estate team you’ll need to guide them in the right direction. This can be done through various tactics – but being an engaging, approachable, and charismatic leader is your number one priority. Why Leadership is Important Whether you’re...

In order to develop a successful relationship with a client, it is important to educate them on the real estate industry, on who you are, and on the house hunting process. Paying attention, and being aware, of your client’s needs, concerns, and questions, will help...

Networking, although nothing new, has reached new heights in recent years with the development of online networking; can you say LinkedIn? Using networking, both in the physical and online world, proves to be beneficial – increasing your business connections and...

The process of searching for a real estate team that will work well and collaborate effectively with one another can be difficult. Not knowing where to search, or what to look for, can make the process even more stressful. Then comes the managing part; being a...

Wanting to separate yourself from your competition? Needing an upper-hand in order to leverage your listings to meet new clients? Well, we’ve got the perfect solution for you! 3D Matterport tours are the perfect tool for distinguishing yourself from the crowd;...

Targeting a specific demographic through your marketing techniques can help you establish a firm presence in the real estate industry; ultimately helping you gain success in your career as an agent. Determining which group to target depends on who you want to work...

When it comes down to selling your home, there are certain home improvements that will generate more value than others. Knowing which ones are right for you can be tricky; after all you want to maximize your return on investment (ROI) without sacrificing too much....

Throughout your time as a Realtor you’ll be spending a great deal of time and energy working with fellow professionals; whether they be other Realtors, photographers, accountants, etc.. Each of these professionals will help you when selling a home, or when a client is...

There is a rather large myth surrounding millennials and home buying. There's this idea that millennials have no interest in purchasing a home. The truth is, millennials want to buy! Just like previous generations, millennials want the security of owning and living in...

Staging can be a great tool when promoting a listing. Not only can it improve the show value of a home, by creating a clean, presentable, home that highlights positive features, but it can also improve the reception of the photos and videos online. The photos of a...

Now that you’ve decided that you’re ready to sell your home you’ll need to determine a listing price. Establishing an accurate listing price for your home, based on market value, can be tricky; as the market is constantly changing, with fluctuating prices. With this...

Not too long ago we discussed the importance of marketing and the development of your brand to help you build a successful career. In hopes of further developing your business, we’ve compiled our top 5 marketing tips on how to advance your career. 1. Develop an online...

Marketing is a key component in developing your brand. Creating a professional identity for yourself allows potential clients to recognize you, which in turn increases the chances of them utilizing your services, or referring you to interested customers. With that...

When developing a marketing plan it is important to establish a target audience in which you would like to work with. Having a specific niche audience will increase your chances of gaining clientele; as you will understand what your chosen audience is looking for in...

We’ve discussed the importance of branding and marketing your business to find new clients, but have you considered marketing your listings as well? You’d be surprised how using current listings can help you find new clients. Follow along as we discuss marketing tools...

Drone technology is a new and upcoming trend in the real estate industry. It can be a great tool in providing your listing with a unique advantage, which will in turn distinguish you from fellow real estate agents. To familiarize yourself with drone technology and its...

Despite the end of one of the hottest summer in our history, the appearance of shorter days and cooler weather doesn’t seem to cool down the real estate market. If you are one of the many entering the real estate market, you may be wondering what to expect? What to...

The booming real estate market can be enticing so it is common to catch yourself thinking whether or not to take advantage of it. Buying a home is probably the largest investment you will ever make, so here are few tips to help your planning process. Doing your...

When you buy your dream home and also get wonderful neighbours, that’s a cherry on top of the sundae. However, that’s not always the case. Neighbours can easily be the source of frustration when moving into your new home and can ruin the entire experience. What...

A study done by NewHomeSource verifies that one of the features new buyers are constantly looking for in their new home is larger space. Even with a house relatively small, there are many ways you as a seller or realtor, can maximize the available space to imitate...

You know the saying - your first price is your last price? Well, I think that's how it goes. It is true to some extent. The idea is it is crucial to set an appropriate price from the beginning and sticking by it as opposed to constantly changing it with the market....

Results from many studies prove that using photos and interactive mediums such as videos online play a key role in attracting potential buyers. Virtual staging refers to using technology to furnish empty rooms. This process requires creativity and trending design...

With the continuous growth of real estate market in Burlington and other parts of Toronto, new homebuyers need to keep an eye on their finances and credit history so they don’t miss out on the perfect home. Here are few guidelines that will help ease the process of...

Getting ready to sell? With all the different blogs online or even conversations with realtors, phrases such as “remodelling can help boost your asking price” are thrown around. Be careful, that statement is equally wrong as it is true, and can potentially cost you...

Social media has been around long enough that we all understand why its an importance asset within an agent’s toolkit. You are not only able to interact directly with potential and current leads, but also become a leader in your local market by managing your...

Being able to capture real life moments with a click of a button has set a solid foundation, built on fascination, that has lead to the age of visual marketing. Many online platforms such as Facebook, Instagram, Snapchat, Pinterest are taking advantage of this and presenting this concept as – ability to experience life through someone else’s eyes.
What does this mean for you?

Does the path to prosperity pass through real estate renting? Noisy neighbors, broken water heaters, late rent — these aren’t the only issues that landlords have to deal with. The popularity of becoming a landlord is because the aptitude of potentially gaining certain tax advantages as well as the profitable venture of steady secondary income. This venture continues to generate income while the property potentially appreciates in value in the background.

As the weather warms up, buyers spend just as much time evaluating the outside of the house as they do the inside. Furthermore, buyers and seller may also spark home improvement conversations to deliver the most return. According to real estate experts and Ironhaus, metalwork designers, it is estimated that for every dollar invested in landscaping projects, homeowners can see nearly $2 return on investment.

A cottage is usually a small, cozy vacation home, full of great memory making opportunities that provide a wonderful experience away from the daily grind, outdoors with loved ones. A second home that allows you to indulge your love for outdoor recreation activities like canoeing, fishing, water skiing and swimming.

The rapid increase of services that help home buyers and seller complete their own real estate transaction is relatively recent, and it may have got you thinking; “Do I really need a real estate agent?” While undertaking the process yourself can save you the commission rates needed to complete the transaction using a real estate agent, doing it yourself may end up being costlier in the long run. Don’t underestimate the power of a real-estate expert in getting your home sold.

Most people pay more attention on the upper levels of the house when they own or when they purchase a new property, however, let’s turn the tables and talk about the basement. In an urban environment like Toronto, with a hot real estate market, the cost of every square foot is rapidly increasing. By finishing your basement, you are providing more “livable space” which can add to the overall value of your home.

Home Insurance, in simple words, helps solve unexpected home financial situations that can result from unforeseeable disasters to your home, or the items in your home. There are many factors that impact a homeowner’s insurance policy, such as; what losses are covered...

With summer in full swing, Burlington’s waterfront is back alive and wait till you hear the events set up by the City of Burlington and other affiliates. This includes, but not limited to our yearly ritual of marathons, festivals, and picnics, during one of the many...

Everyone who is currently flipping their home is searching how to get the highest return on investment. In simpler words, it describes how much net profit you earn against the investment made. While there are many factors that play a large role; location, proximity to...

With the Toronto real estate market booming, everyone has thought about participating whether they really want to or not. The process devoted to large investments typically include the research stage either by reading financial news or watching videos online. All this...

Reality Check – You will probably lose your first bidding war, yes it does suck, but it can be a blessing in disguise. With the Toronto real estate market booming, demand for houses is bigger than the availability. In simple words, there are many people who are in the...

Having a baby is a big life decision, we don’t want to stress you more with other life decisions, but, here are 5 solid points that build our case on why you should buy a home before and not after your baby’s homecoming.

Matterport is a 3D camera that allows users to interact with the house through a virtual model of the home’s floor plan. Experts believe it will redefine the future of real estate sales.
This interactive tour allows the user to interact in 3 different ways:

Walk around the house
View a full 3D model of the house
A bird’s eye view of the floorplan to understand the layout of each floor

Deciding whether to buy a new house or selling your current house is already a task difficult enough without worrying about finding the right agent to help you with it. We all have a different system which we follow when finding the right person to help us ease into this new transition, however, the team at Sold Right Away has put together a list of questions to help you decide if he or she is “the one”.

All the numbers suggest a great turn to another great year, but what happens if this continues for another 5 or 10 years? HuffPost Canada has put together projections of house prices, based on the trends seen over the past three years. Here is a sneak peak to the end results…

Having random strangers come and look through inches of your home that hold memories which you treasure can send shivers down your spine. Many people argue that because of the rapid transition to the new trend of digital wave, open houses have become a thing of the past. On the other hand, many economists argue that this is one thing that will never go out of style, and here is why.

Sold Right Away is now offering aerial photography for real estate listings. This technology allows for unique vantage points that accentuate the lot size and create an opportunity for clients to see all that the property itself has to offer. Aerial photography offers all-encompassing views of large estate properties, as well as clear images of homes in areas with dense trees.

It’s hard to believe summer is over. Noise in the mortgage market has seemed to quiet down a bit as all the new changes have been implemented and the housing market has become slightly more restrained.
Canada Mortgage and Housing Corporation (CMHC) has just recently announced that they expect continued modest growth in real estate prices up to a more normal 2.5% growth rate in 2013.

Whether you are a new Realtor or have been licensed for years, one thing that you will always be doing is getting your name out to the public. With social media, print ads, websites and even car wrapping, you have a HUGE selection of ways and means to do just that.

Whether you are a new Realtor or have been licensed for years, one thing that you will always be doing is getting your name out to the public. With social media, print ads, internet, websites and even automotive wrapping, you have a HUGE selection of ways and means to do just that.